Weekly product update: Manage your webhooks programmatically with new API

Mailgun released their webhooks beta for testing! Read more about how the beta went down here...

PUBLISHED ON July 16, 2019

We usually publish a weekly update on Friday, but this week, we didn’t want to wait till then to tell you what you can start doing with Mailgun today. We’ve just released our new beta webhook API so that you can programmatically manage webhooks for all your domains! Our new webhook API, now in private beta, comes on the heels of two other much-requested webhooks features: domain-level webhooks and easy testing of webhook endpoints. Read on for the details, and email us at beta@mailgun.net if you’d like to gain access to try it out.

Managing your webhooks via API

The new Webhooks API is available for the following events and allows you to perform the following operations.

deliver
bounce
drop
spam
unsubscribe
click
open

Available operations

List webhooks for an account
Return detail for a single webhook
Create new webhook
Update existing webhook
Delete existing webhook

What you can do with this new API

The new webhooks API was created to extend the functionality that we introduced a couple of weeks ago with the new Domains API, also in private Beta. Together, these new APIs let you set up and manage large scale applications that let your own end customers send completely white-labeled emails via your platform. For instance, let’s say you have a new CRM app that lets your customers email their sales prospects. With our new Domains and Webhooks API, you can:

Create a new domain for each customer (e.g. email.example1, email.example2.com, etc)
Retrieve DNS records in order to send properly authenticated emails
Retrieve SMTP credentials for each domain
Set up webhooks endpoints to track email activity for reporting

You can use either SMTP or the HTTP API to send emails. For tracking we offer both push (webhooks) and pull (APIs) methods to access the data. If you would like us to post the data to your URL as it happens, here are some specific examples of additional things that you can do when webhooks are enabled:

Tie email data to custom data you have stored in your main customer database

Prompt users of your app to update their email address when you detect that their current email address no longer works

Build an application or reporting that tracks the geolocation and device type used to open/click on your emails

We hope you enjoy using our new Beta APIs. Email us at beta@mailgun.net if you’d like access and please, let us know what you think.

Happy emailing,

The Mailgunners

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