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Deliverability

Tips and strategies to ensure your email reaches its destination.

SMTP: Exploring port 587

When it comes to email delivery, not all SMTP ports are created equal. While port 25 might be the oldest port in the book, and port 465 had its moment in the sun, it's port 587 that...

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Why is Gmail blocking my emails? How to prevent it

It's frustrating as an email sender when your messages don’t get through. Especially if you don't know why it's happening. In this article, we’ll dig into why Gmail may be blocking...

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Prevent your emails from going to spam: Plus 10 tips to fix it

Emails that land in the spam folder end up wasting all of that time and effort from your email marketing program – and they certainly won’t get any results. Sometimes, it can...

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What is SMTP and how does it work?

SMTP, though a pillar of email delivery, often gets lost in the jumble of tech terms and acronyms. But if you're ready to send impactful emails, this is one of those acronyms that...

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The basics of SPF records

SPF doesn’t refer to how long you can wait before you have to reapply your sunblock (seriously, go get some). Instead, the term “SPF” refers to a security measure that helps...

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Email validation – Why is it vital for your inbox?

We all have those moments when we get nervous and need to double-check ourselves. Did we fill in the right answer bubbles on a test? Did we type in the right password when...

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What is DKIM: Learn how it works and why it’s necessary

Are you who you say you are, or are you a spoofer in disguise? Answering this question is what DKIM is all about. As email usage and capabilities continue to grow, it’s important to...

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What is inbox placement and how is it calculated?

Email deliverability sometimes feels like a mirage. Your messages go on a long journey from your mail server to your subscribers’ inboxes. But it’s the last part of that journey that...

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Email authentication: Your ID card for sending

Email authentication lets mailbox providers know that you’re a trusted sender – that you are who you say you are. As a Technical Account Manager at Mailgun, I’m constantly...

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Email hard bounces: The brick walls of failure

We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces...

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