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Helpful articles to optimize your email program.

Email metrics explained: Understanding email performance

A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...

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Tips and tricks for scheduling email delivery

Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...

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How to use email-safe fonts and typography for accessibility

In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your...

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This is why your data privacy is so important

There’s been yet another shift in the ever-changing world of data privacy, and we wanted to make sure (as always) that we’re keeping you aware of the changes. So, here we go...

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HIPAA compliance and email: What you need to know

HIPAA is all about protecting and securing patient information. Even if you don’t send marketing emails, you’ll still send transactional and informational emails to...

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