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Email

Helpful articles to optimize your email program.

Everything you need to know about sending email with APIs

Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...

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Building and using AMP emails

AMP emails are dynamic, and have a measurable effect on ecommerce and email strategies. Senders are starting to add AMP emails to their email playbooks but this...

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California Consumer Privacy Act (CCPA): Why should you care?

There’s been an ongoing gold rush, not for precious metals, but for personal consumer data. For a while, this highly valuable resources was up-for-grabs with minimal or non...

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Including a sender image in your email: The annoying truth

Over the last few years, especially as teams across industries have become more remote, email has seen a lot of changes both good and bad. Everyone will agree that an increase...

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5 tips for building data-driven email campaigns

Spray and pray – that used to be the name of the email marketing game. But these days, bulk email just doesn't cut it anymore. If only there were a way to make personalized...

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How to quickly bake Mailgun with PHP

When I started coding, I remember debating whether I would want to learn ASP.NET vs PHP. I read thousands of bulletin boards on...

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How to send transactional email in a NodeJS app using the Mailgun API

Sending transactional emails is easy regardless of your tools. If you use a NodeJS helper library, this walkthrough will help you get set up in Mailgun. Read more...

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Why you shouldn’t count on the ADPPA and Privacy Shield 2.0

There’s been a lot of buzz around bipartisan U.S. legislation that may eventually become a federal law on data privacy protection. Plus, the U.S. and EU have come to an agreement...

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12 tips for email rendering across different email clients and devices

You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...

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The magic behind successful email open rates

So you’ve integrated email into your platform or app. But how can you know whether your users are reading your messages? After all, sending an email is one thing, but ensuring...

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