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Helpful articles to optimize your email program.

Key takeaways from Sinch Mailgun’s Email and the customer experience 2024

No one denies that email is an important connecting point between businesses and consumers as well as applications and users. Now, a new study shows just how crucial...

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What’s coming for email in 2024

If you’re a frequent Mailgun reader, you’ll know we always try to help our customers with some email predictions for the year ahead. And, let’s be honest, some years are harder than others...

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Black Friday & Cyber Monday 2023: Unleashing the power of email

The holiday season is like a grand stage for email senders, and nothing steals the spotlight quite like the Black Friday and Cyber Monday weekend. Shopping is on the rise in 2023...

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The best time to send holiday emails – investigated

In the email marketing space, you'll hear a lot about the best time to send emails around Black Friday and Cyber Monday (BFCM), Christmas, and any other peak date during the...

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How to improve holiday supply chain communication with email

This year, shoppers aren’t the only ones worried about orders arriving on time for the holidays. The 2023 holiday shopping season is packed with global supply chain...

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Help! My email needs a correction: What to do after you’ve already hit send

Whether you’re a seasoned pro or a first time sender, if you send emails chances are you’ve experienced the regret of the send button. You thought it was a flawless email, so...

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Email tags explained: Gaining useful insights from segmentation

Companies often use the same sending domains or IP addresses to send various types of messages. While this is a really convenient way to send messages, it can be hard to...

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The basics of email dark mode

We all know that light tends to win over dark. Just look at Star Wars or Lord of the Rings… or The Divine Comedy, for that matter. Pop culture – or just culture, really – has taught us...

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POP vs IMAP email protocols: What's the difference?

We’ve talked about how email works and how email protocols facilitate the transfer of your emails along the way, from when you hit send to when your subscriber reads your email...

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Understanding email deliverability

The world of email is growing at an alarming rate. Today, there are approximately 4 billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With...

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