Email deliverability tools: Mailgun Optimize updates and what’s coming in 2023

What’s new: Mailgun Optimize in 2022

Mailgun Optimize took its first steps in February of 2022, and over the last year, we have been hard at work, adding new, industry-leading features and functionalities to the platform. We’ve tailored our plans and pricing so whether you run a small business, or run email for a large corporation, you’ll find the email deliverability tools you need.

Here’s what Mailgun Optimize's email deliverability tools can do for your email program...

Email validations

Every year, we estimate that about 20% of email addresses in your opt-in lists go bad naturally.  Everything from deserted emails to typos to spam traps will cause lists to go bad and that ends up costing your business time and money while potentially damaging your sender reputation.

Mailgun Optimize email validation allows you to upload your list and get a nearly instant assessment of each address, you can also integrate our Verification API directly into your forms, that way every email is automatically verified at the point of signup.

Our email verification tool is faster and more accurate than the competition because it uses real send data rather than a broken SMTP handshake.

This year, we worked on making Mailgun Optimize even faster with an update that increased the speed and accuracy of the tool, detecting disposable domains faster and more effectively than before. We also added verification-related notifications that keep your team in the loop on important updates from bulk verification jobs.

Inbox Placement Testing

There is no need to spend weeks or months on an email campaign only to blindly hit send and hope it doesn’t end up in the junk folder.  With Mailgun Optimize Inbox Placement Testing you can see which folder your email is most likely to land in before you hit send. This makes it easy to identify spammy content, iterate, and deliver a high-impact campaign that you feel confident in.

This year we spent some time building on the existing reliability of our Inbox Placement Testing backend with updates aimed at increasing accuracy and scale of feedback. We now have support for a widely diverse range of data points, domestic and overseas, to give users the most accurate test results possible.

Inbox Placement Testing now also shows DMARC authentication results so users can see if their DMARC records are properly configured. And we added header parsing so users can parse spam ratings to see how certain spam filters are rating their emails.

We are also excited to announce simplified Inbox Placement Tests for Mailgun senders (soon to be all email services providers) so that a test can be run simply by providing your email subject and content for maximum testing efficiency.

Reputation Monitoring

Between spam traps damaging your reputation and blocklists completely stopping your email program in its tracks, it's important to stay ahead of common email disruptors.

You can use Mailgun Optimize to get ahead of these disruptions with blocklist monitoring and spam trap monitoring. This allows you to quickly identify and fix the issue before it causes serious harm.

This year, we enhanced Blocklist Monitoring to be inclusive of both IPs and Domains so you can get full coverage on the most important parts of your email delivery without making sacrifices. We also expanded our blocklist monitoring to include a detailed history of past events for full visibility.

Our spam trap network has also been expanded, offering increased accuracy as well as new intelligence that can help identify suspected spam traps beyond our existing spam trap network.

Email Previews

Once you feel confident that your message will land in the inbox, you’ll want to be sure it looks good when your contacts open it. But that can be easier said than done.

With so many new devices and clients popping up regularly, it can be hard to ensure your email campaign renders as you intended when it gets to your subscribers. With Email Previews from Mailgun Optimize, you can render your email across more than 100 of the latest devices and clients in order to see exactly what it will look like before you send.

This year, we added numerous devices, operating systems, and clients to our preview platform. This means all our users can preview emails on the clients and devices they know their customers and prospects are using the most.  We also built in a shareable Email Preview functionality so that teams big and small, internal and external can collaborate and work closely to ensure the emails are ready for their big moment.

Find the best email deliverability tools in 2023

Even though some of the biggest brands in the world are already using Mailgun Optimize, we have no plans to slow down in 2023.

A huge part of deliverability is sender reputation. So, throughout 2023 we will be working to add the most detailed reputation monitoring data. This means you’ll be able to see exactly how the major mailbox providers (MBPs) judge your reputation. This gives you unparalleled insight into your email program and helps to catch issues early and formulate a winning email deliverability strategy.

We will also continue to enrich our databases and tech stacks to ensure our deliverability tools maintain their podium as the fastest, most reliable deliverability tools on the market.

Sure, deliverability is technical and complex. But with Mailgun Optimize, you’ve got a set of powerful email deliverability tools that simplify everything while helping you get the most out of an irreplaceable communication channel. If you're new to Mailgun Optimize, you can try it out for one month completely free. Cancel at any time, no strings attached.