Deliverability

Marketers know how important growing a list of contacts is to the success of a business. The more people who give you permission to deliver messages to their inboxes, the more...

It’s no secret that many first-time senders struggle with delivery across different mailbox providers. What makes this even more complicated is that your delivery rate might differ...

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Email marketing metrics like open rate, conversion rate, click-through rate, and engagement...

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Think of it like this: When you start working...

Not to be dramatic but falling victim to email scams can destroy a person’s life, cripple a business, cost millions of dollars, and waste countless hours of time. The worst part is...

Automated emails – what’s not to love? Email marketing campaigns can be automatically sent out for customer birthdays, transactional email receipts, and just about any email...

The Domain Name System (DNS) is about as old as the internet itself, and it’s easy to understand why. Domain names, like mailgun.com, are way easier to memorize and...

Have you ever been on the receiving end of a long, drawn-out breakup? It’s awful. But the worst is when you simply get ghosted. They stop answering your texts and calls and...

Spam sucks. That’s the long and short of it. We’ve talked about how to identify and prevent spam, but what if you’re part of the problem? We’re talking about outbound spam exiting...

You’ve got mail! But is it legitimate? Even if you recognize the company that sent you the email, it’s best to double-check any emails that request sensitive information, like...