Deliverability

As someone who works in this wonderful world of email, I can tell you there are a few things that just make life miserable for everyone: spammers and phishers. The interwebz is still...

It seems like you can’t throw a rock into a pile of email list blogs without hitting a “new” list management technique. We know that this topic can be overwhelming – especially since...

There are different types of traps for different creatures. Rat traps for rodents, bear traps for grizzlies, and spam traps for – you guessed it – spammers. Of course, an...

Pardon our French, but nothing delivers a bigger sucker punch to your deliverability than a dirty email list. Email lists aren’t just for organizing and storing contacts, they are the...

The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...

Email isn’t a new medium. In fact, it’s one of the original pillars of the internet. Though it may seem like “You’ve got mail” is a phrase that’s lost some of its excitement over the...

Deliverability is the ability to get your messages into your recipient’s inbox without being blocked or marked as spam. Without deliverability testing, you may miss issues that...

As an email service provider (ESP) we know how layered the email world can be. To be a successful sender, you must master everything from email deliverability, to ROI, email...

Integrating email into an app isn’t as simple as just adding an email functionality. You also have to consider email deliverability issues, email marketing metrics like open rates, and...

“Dear friends and family, if you’ve gotten any suspicious-looking messages from me recently, please don’t open them!” That’s probably the message you’d send to your...