Author
Nick Schafer
Nick Schafer is the Sr. Manager of Deliverability and Compliance at Sinch Mailgun. He keeps an eye on bad actors, investigates compliance standards, and builds deliverability strategies. He writes about how to stay on email's good side.
Latest stories by Nick Schafer
Seven deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
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The golden age of scammers: AI-powered phishing
Long live the prince of Nigeria, he had a good run. Gone is the age where scammers wield the same mediocre power as a snake oil salesman, reliant on their own persuasion and...
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What is a honeypot, and how does it impact email senders?
The moment Vesper Lynd slinks onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the...
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Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program
As senders, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a communications channel depends on our...
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The BIMI email specification: Your reward for solid authentication
Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...
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