Why does email marketing matter?
Email marketing is one of the best ways to reach existing and potential customers.
With social platforms, you’re constantly competing with other businesses for customers’ attention. But with email, your subscribers want to hear from you. Even if their inbox is crowded, they’re expecting your message. Once they open your email, that’s it — you have their complete attention. This makes email marketing a powerful opportunity to engage your customers’ interests.
You need the right email marketing services and tools to launch your email marketing campaigns and execute your strategy. When looking for an email solution as a small business, pricing matters. It might feel like your only option is sending emails from your Gmail account. That might work when you have only a few subscribers receiving your email newsletter, but it’s limiting for the large-scale email delivery most ecommerce businesses require. Trust us, a custom domain and email template show your subscribers you’re credible and reliable.
What should I look for in free email marketing tools?
A quick Google search will show countless email marketing services. Some are bare-bones, and others have extras like landing page builders. There are endless free versions and paid plans to choose from. Which one is the right one for you? Remember, your email marketing efforts are only as good as your email marketing service.
There are a few key features to look for to get the best out of a free email marketing experience. Consider Mailjet. Powered by the most advanced email builder on the market, Mailjet offers a solid set of email marketing features to make your emailing strategy a success. With essential segmentation and automation features, Mailjet has all your various email marketing needs covered.
Here are the ideal features an email marketing service should provide:
Great analytical tools and insights
Powerful deliverability
Better, more accurate email lists
Great analytical tools and insights
You can’t improve your email marketing efforts if you shoot your emails into the void and call it a day. That’s where analytics come in. An effective email marketing service helps you:
See how your emails are performing
Notice and monitor trends
Discover insights to increase engagement
Compare performance from A/B testing
Find out the best time to send emails
Mailjet’s free service offers analytical tools to help you optimize your emails. With in-depth reporting and actionable insights, you’ll always know what’s working and what’s not. And more importantly, you’ll be able to do something about it.
Powerful deliverability
You could have the greatest email template and email campaign strategy in the world. But it won’t matter if those emails only reach a portion of your contact list. An effective email marketing service helps you:
Deliver beautiful marketing emails seamlessly
Send a large volume with unlimited email capabilities
Know why an email wasn’t delivered
Mailjet’s free email marketing tools are all about improving delivery and deliverability. Get higher open and click-through rates (and higher conversion rates) with Mailjet. On top of that, you can provide better customer service, which really matters when it comes to marketing emails. For transactional emails, Mailgun offers a reliable platform and powerful infrastructure to ensure your transactional campaigns run flawlessly. Both Mailgun and Mailjet's services are powered by a flexible, cloud-based infrastructure so you can manage thousands of domains with one account. And all customers have access to 24/7 customer support to answer all your questions quickly.
Better, more accurate email lists
Sending a large number of emails to an extensive subscriber list requires an expansive, powerful, and smart email tool. An effective email marketing service helps you:
Verify email addresses actually exist
Integrate email validations into sign-up forms, popups, and landing pages
Reduce your bounce rate with fewer typos and disposable emails on your list
Try out free email marketing services
You heard us right: free. We’re a little biased, but we’re positive the Sinch family has all your email needs covered, from no-code solutions to powerful APIs.
Looking for an API-based email solution? Try Mailgun’s Email API. Mailgun powers some of the world's leading platforms like Lyft, Shopify, and the NHL. Take advantage of Mailgun’s:
Email automation feature. Build data-driven, triggered email campaigns to send better transactional emails, welcome emails, and abandoned cart emails (and more)
Templates API. Bring your HTML email templates to our powerful email service
Send Time Optimization tool. Deliver emails to your customers at the perfect time for them
Looking for a no-code or low-code email marketing solution? Try email marketing by Mailjet and take advantage of:
Flexible drag-and-drop editor
A/B testing functionality to see which version of your campaign will perform the best
Inbox Preview feature to see how your email will display in your subscriber’s inbox
And so much more
Mailjet is trusted by companies like DHL, American Express, Wikipedia, and Microsoft.
Explore beyond email marketing
Mailgun and Mailjet cover a wide variety of features for companies with large lists and marketing needs.
Products
Solutions
Overcome email challenges
Use Cases
See how Mailgun works
FAQs
Is email marketing free?
There are paid plans and free plans for email marketing services. Determine what your business needs to see which type of email marketing service is best for you. Check out Mailgun’s powerful email marketing APIs and Mailjet’s no-code email marketing service solution.
How can I get email addresses for email marketing for free?
While you can use free email addresses like Gmail to perform basic email marketing functions, this isn’t scalable. Check out an email service provider like Mailgun to scale up your email marketing program.
What’s the best free email marketing service?
Whether you’re a non-dev who’s looking for a no-code, no-fuss, drag-and-drop email builder, or a dev who’s looking for a well-built tech stack, powerful email API, automation features, and more, the Sinch family has your back. Try out Mailgun’s powerful email API and Mailjet’s no-code solution.
How do I learn email marketing for free?
Just getting your feet wet in the email marketing waters? Learn how to leverage your email program using Mailgun without a deep knowledge of dev.