HIPAA

The Health Insurance Portability and Accountability Act (HIPAA), enacted by the United States Congress, is a 1996 regulation that protects patients’ health information and medical histories. The Act restricts health institutions from passing on this information to anyone without the patient’s consent and knowledge. It lays out three main rules concerning data privacy, data security, and data breaches. HIPAA is the forerunner of data protection regulations like the more recent General Data Protection Regulation (GDPR) by the EU and the California Consumers Privacy Act (CCPA).

Although data-driven email automation is a powerful tool in emails, remember to comply with these data regulations when collecting, storing, and using customer information.