Glossary
Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
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Chatbot
A chatbot is a software tool that provides instant automated responses to users’ messages. These are embedded in web pages and powered by a software called conversational AI. Depending on how advanced the software is, these bots mimic a human being and triage customers’ needs. After completing the first few customers’ requests, the chatbot either directs the users to the next steps or connects them to a human representative. They’re a staple of reliable user experience and user interface design. Brands can also set up an email chatbot to respond to customers’ emails, automating responses and simplifying interactions.
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CDP (Customer Data Platform)
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Click-through rate (CTR)