CAN-SPAM

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act is a regulation enacted by the United States in 2003 to limit a company’s ability to send unwanted or spam emails to customers. While it’s never recommended to send spam to recipients, CAN-SPAM makes it illegal.

CAN-SPAM, along with other data protection regulations like the GDPR and ADPPA, require explicit consent for users to opt into receiving marketing emails. Ultimately, this improves the end-user experience, protecting their privacy.