Bot detection

Bot detection is the practice of analyzing the traffic that visits a company’s website,  mobile app, or API to detect malicious bot activity. It protects brands from script injections and list validation attacks by hackers and scammers. Email professionals usually collect emails from new subscribers with a webform. After this, validating the email addresses ensures emails are sent to real users who want to receive a brand’s messages and content.

Bot detection prevents spammers and phishers from injecting invalid emails into a webform to exploit a weak security point. While this is crucial for email practices, it also creates less friction for regular users.