Archives

The “Archives” folder is listed in an email client alongside other standard folders like the inbox and spam folders. The folder is where users can store old messages, reports, and letters. In email marketing, archiving is the process of moving emails from an inbox to a specific Archives folder. It’s important to periodically archive emails as it declutters the inbox.

Recipients can archive emails manually or automate the process. Once the emails have been archived, users can search for messages by date, contact, or keyword, facilitating the retrieval of archived emails.