Author
Kate Nowrouzi
Kate Nowrouzi is the VP of Deliverability at Sinch Mailgun. She is our in-house deliverability pro and product strategist with over 20 years experience in email & anti-spam technologies. She writes about deliverability, brings you best practices, and shows you the impact of email on your business.
Latest stories by Kate Nowrouzi
How to leverage email inbox preview testing for seamless rendering and increased engagement
Email rendering across email clients and devices goes beyond “does it look good”. How your emails load and function affects user experience and engagement, which impacts...
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The dirty truth about email lists and how to scrub them with email list cleaning
Pardon our French, but nothing delivers a bigger sucker punch to your deliverability than a dirty email list. Email lists aren’t just for organizing and storing contacts, they are the...
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How email deliverability impacts your ROI
Email isn’t a new medium. In fact, it’s one of the original pillars of the internet. Though it may seem like “You’ve got mail” is a phrase that’s lost some of its excitement over the...
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Dealing with inactive subscribers: Here’s what you should do
Imagine you’ve been on that great first date. Everything went beautifully, and you think you’ve found the partner of your dreams. It’s been two weeks, and they haven’t called...
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Learning to improve Gmail deliverability
The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...
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